Promote your website. In every successful business, marketing is a must. There is a wide variety of options and your developer should be able to help you with this (often there will be an additional charge for this service or referral to another expert). Some of the ways to market your site are:
- Social Networking such as Facebook, Twitter, Instagram, and LinkedIn
- Adwords on Google and Bing
- Blogs and online articles
- Advertising on appropriate sites
- Print Advertising
- QR Codes
Analytics are a Must! It would be careless not to mention the importance of analytics. It is essential that you can track the traffic to your site, find out where it comes from, what pages were visited, bounce rate, and much more.